“During my college years in San Diego, I was hooked on surfing, so I needed to carry a towel around all the day. It may not sound like a problem at first sight; however, you start to look for an easier option after some time if you are taking a damp, weighty towel to everywhere everyday. Then, I remembered of traditional hammam towels back in Turkey, realized that they were not known in USA, like many other countries. It was the moment that I decided to introduce Turkish pestemals as a multi-functional towel to the rest of the world.
